Let's talk email.
Email marketing is more than just a way to strengthen the bond between you and your audience. It's a reliable source of recurring income for your business, with minimal extra costs. By staying in touch consistently, you stay top-of mind with your subscribers, increasing the likelihood of repeat purchases.
HOW WE DO IT
01 /
Touch-base Call
Client brief and insights • Email challenge and process • Objectives • Project guidelines
02 /
Research & Analysis
Foundational Research • Building user personas • Competitive analysis • Brand Identity
03 /
Strategy
Foundational Research • Building user personas • Goals and KPIs measurement • Brand Kit • Campaign calendar creation • Automation journey map • Email frequency
04 /
Support
Email tool training • Tracking implementation • MailChimp setup • Subscriber form setup
05 /
Execution
Automation campaigns • Monthly newsletters • List segmentation • Content personalisation • Email copywriting • Structured data • Campaign and contact list management • Monthly reporting • A/B testing
Services we offer...
Foundational
Brand Kit & Positioning
User Research
Email Strategy
Competitive Audits
Automation Campaings
Newsletters
Campaign Management
Email Copywriting
Technology
MailChimp
Support
MailChimp Tool Setup
Subscriber Form Setup
Tracking Implementation
Email Tool Training
Optimisations
Personalisation of Content
List Segmentation
Contact List Management
Structured Data
Ongoing Optimisations
Monthly Reporting
Specialising solely in MailChimp is no coincidence. It allows us to provide exceptional outcomes - since we know it inside out.
CALL US IF
YOU ARE LOOKING FOR EMAILS THAT CONVERT
Confetti explains.
Marketing Automations use technology to automate repetitive marketing tasks and workflows. In email marketing, automation is like having a helpful assistant that ensures timely and personalized communication, nurturing leads, and improving efficiency. It ensures that the right message reaches the right people at the right time, making email a highly profitable channel.
Some people see marketing automations as “set it and forget it,” but it’s crucial to revisit and update them regularly. Without tweaking your email automations over time, you might miss out on potential benefits.
For growing businesses, marketing automation is a must-have tool. It not only saves time and money but also boosts efficiency and profitability. It’s like having a secret weapon to help your business thrive.
An Email Newsletter is a regular email sent to subscribers, sharing valuable content and updates. Its goal is to build relationships, educate about products/services, and inspire action.
Newsletters are essential for keeping customers engaged. In today’s market, where acquiring customers is costly, newsletters help gather valuable data about customer interests, improving services and refining marketing strategies. They also foster trust, increasing the likelihood of customers sharing important data. This not only boosts initial purchases but positions you to convert them into loyal, repeat customers with higher lifetime value.
List Segmentation means breaking down your email list into smaller, focused groups based on specific criteria. This helps send messages that truly connect with each audience.
Personalisation lets you speak directly to an individual customer, a unique capability that sets email apart from other channels.
There’s no one-size-fits-all answer—it depends on your business, industry, and your audience.
For a quick guide:
- Less than 500 subscribers: Send one email a month.
- 500-10,000 subscribers: Aim for one email per week.
- 10,000 or more subscribers: Consider sending emails twice a week.
In essence, staying connected with your subscribers who are interested in your business is a dependable way to grow your audience.
It’s important to note that different businesses have different goals, and accordingly, the key performance indicators (KPIs) they focus on may vary.
Choosing the best email service for your brand boils down to your needs, budget, and how well the features align with your goals.
When making this decision, consider factors like cost, deliverability, reporting capabilities, email list management, and template features.
