Grow with Google Ads.
Google Ads lets you strategically place your product or service directly in front of potential customers actively searching for them. With Google ads you can broaden your audience reach and attract quality leads to your website - solidifying your brand presence online.
HOW WE DO IT
01 /
First touch
Client brief and insights • Google Ads challenge and process • Objectives • Project guidelines
02 /
Research & Analysis
Foundational research • Building user personas • Competitive analysis • Keyword research and analysis • Market analysis • Brand identity • Account audit and report
03 /
Strategy
Campaign structuring • Keyword choice • Audience targeting • Budget allocation • Attribution settings • Bidding strategies • Remarketing strategies • Goals and KPIs measurement • Brand Kit • Ad creatives development • Ad extensions
04 /
Support
Google ad account setup • Conversion tracking setup • Campaign and ad account setup • Remarketing segments • Google shopping and product feed integration
05 /
Execution
Ad account and campaign management • Landing pages optimisation • Campaign monitoring and management • Ad groups and keyword management • Monthly reporting • A/B testing
Services we offer...
Foundational
Brand Kit & Positioning
User Research
Keyword Research & Analysis
Account Audit & Report
Strategy
Campaign Structuring
Audience Targeting
Budget Allocation
Attribution Settings
Bidding Strategies
Remarketing Strategies
Ad Creatives Development
Ad Extensions
Support
Google Ad Account Setup
Campaign Creation & Setup
Ad Account Setup
Conversion Tracking Setup
Google Shopping Integration
Product Feed Integration
Remarketing Segments Setup
SEO
Ads
Google Search Ads
Google Shopping Ads
Google Display Ads
Google Performance Max Ads
Google Remarketing Ads
Management
Campaign Monitoring & Management
Ad Groups & Keyword Management
Optimisations
A/B Testing
Landing Pages Optimisation
Monthly Reporting
Ongoing Campaign Optimisation
CALL US IF
YOU'RE READY TO CONQUER SERPs RANKINGS
Confetti explains.
Shopping Ads are your product promoters, displaying images, prices, and store names. They pop up on Google Search, Images, and Shopping, aiming to catch the eye of users actively hunting for products.
Search Ads, on the other hand, focus on promoting anything from products to services. They’re text-based, showing up on Google Search results when users are actively seeking specific info or solutions.
Then, there are Display Ads—they’re all about building brand awareness and visual appeal. These eye-catching visuals show up on websites across the Google Display Network, targeting a broader audience with their engaging images or graphics.
An ad group is a way to organise your ad campaign – it allows you to group related ads and keywords together. This helps you target specific themes or products, making your advertising more organised and effective.
On the other hand, bidding strategies are like setting your budget tactics. It’s deciding how much you’re willing to pay for each click or impression. Different strategies aim to maximise different things, such as, clicks, conversions, and more.
A responsive ad automatically adjusts its size, appearance, and format to fit different ad spaces. This flexibility ensures your ad looks good and performs well across various devices and platforms.
A landing page is the page users land on after clicking on your Meta Ad – like the entry point to your offer. It’s build to encourage a particular action, like making a purchase or filling out a form.
A product feed is like your online product catalog. It’s a structured file that contains information about your products—prices, images, descriptions. Platforms use this feed to display your products in ads dynamically.
