Q: What is robots.txt, 301 Redirects and 404 pages?

Robots.txt: Think of it as a guide for search engines. It tells them where to go on your site and where to steer clear. 301 Redirects: Imagine it as a forwarding address. It smoothly directs users and search engines from an old URL to a shiny new one. 404 pages: When a page goes missing, the 404 page shows up. It’s like a friendly message saying, “Oops, something’s off, but let’s get you back on the right path!”

Q: What do you mean by site crawl and XML Sitemap?

Site Crawl: It’s like a scan. Search engines crawl your site to discover its content and structure. XML Sitemap: This is like your site’s treasure map. It lists all your pages, helping search engines navigate and index your content efficiently.

Q: Differentiate Off-site SEO, from Technical and On-site SEO?

Off-site SEO: It’s about building your site’s credibility outside your domain, like through backlinks. Technical SEO: It focuses on optimising the technical aspects of your site, ensuring it’s smooth and easily understandable for search engines. On-site SEO: This is about optimising content and elements within your website to improve its visibility in search engines.

Question 1

What is SEO?

Accepted Answer

SEO stands for Search Engine Optimisation, and it’s all about making your site more visible and appealing to search engines, like Google, so it shows up when people search for related things.

It’s an organic (FREE) channel, implying you don’t need to invest money to make it happen.

Question 2

What is Meta Data and URL Structures?

Accepted Answer

Meta Data and URL Structures are like your website’s introduction:

Meta Data includes titles and descriptions that tell search engines what your pages are about.
URL Structures are the web addresses that should be clear and organised for easy understanding of both the users and search engines.

Question 3

What is an Alt text?

Accepted Answer

Alt Text is like a description for images. It helps search engines understand what your pictures are showing. It&#8217;s a small but crucial detail for boosting your site&#8217;s accessibility and SEO.

Question 4

What do you mean by website hierarchy?

Accepted Answer

Website hierarchy is like organizing a book. It’s about structuring your site so that pages are logically arranged, making it easy for both users and search engines to navigate. It helps in understanding the importance of each page.

Question 5

What is robots.txt, 301 Redirects and 404 pages?

Accepted Answer

Robots.txt: Think of it as a guide for search engines. It tells them where to go on your site and where to steer clear.

301 Redirects: Imagine it as a forwarding address. It smoothly directs users and search engines from an old URL to a shiny new one.

404 pages: When a page goes missing, the 404 page shows up. It’s like a friendly message saying, “Oops, something’s off, but let’s get you back on the right path!”

Question 6

What do you mean by site crawl and XML Sitemap?

Accepted Answer

Site Crawl: It’s like a scan. Search engines crawl your site to discover its content and structure.

XML Sitemap: This is like your site’s treasure map. It lists all your pages, helping search engines navigate and index your content efficiently.

Question 7

What is a backlink?

Accepted Answer

A backlink is like a referral from another website. When someone links to your site, it’s a vote of confidence. The more reputable sites linking to yours, the better it is for your SEO.

Question 8

Differentiate Off-site SEO, from Technical and On-site SEO?

Accepted Answer

Off-site SEO: It’s about building your site’s credibility outside your domain, like through backlinks.

Technical SEO: It focuses on optimising the technical aspects of your site, ensuring it’s smooth and easily understandable for search engines.

On-site SEO: This is about optimising content and elements within your website to improve its visibility in search engines.

Question 9

How do I reach page one on Google?

Accepted Answer

Google’s ranking algorithm considers three key elements: relevancy, quality, and technicality.

Relevancy means that your content needs to align with user search intent, emphasising the importance of targeted keywords and addressing user needs.

Quality means that you can’t just practice keyword stuffing to appear on page one. It pertains to the overall excellence of your content.

Lastly, technicality which focuses on the structural and technical aspects of your website, ensuring it’s easily navigable for both users and search engines.

Achieving a harmonious balance between these factors is crucial for securing higher rankings on Google and enhancing your online visibility.

Question 10

What tools can I use for SEO?

Accepted Answer

Tools you can use to enhance your SEO are:

Screaming Frog SEO Spider
Google Search Console
Google Mobile-Friendly Test
Page Speed Insights
Google Trends
Google Keyword Planner
Yoast SEO
SEMrush
MozMetrics

Let's talk SEO.

HOW WE DO IT

Touch-base Call

Research & Analysis

Strategy

Execution

Services we offer...

Foundational

On-site SEO

Off-site SEO

Technical SEO

Other SEO

Support

YOU WANT TO RESHAPE YOUR ONLINE VISIBILITY

Confetti explains.

What we do /

Company /

Resources /

Stalk Us /