A steady revenue stream to RPW.

In partnership with Real Portuguese Wine, we leveraged our digital marketing expertise and their wine knowledge. Through our collaborative efforts, we created impactful email journeys, compelling newsletters and efficiently managed email campaigns. The outcome? A recurring income derived from email, heightened brand loyalty, and enhanced engagement — all achieved with minimal costs.

Created and optimised 5 automation journeys

Comprehensive Analysis and Research

Email Strategy and Campaigns Management

IDEA /

Designing distinctive email experiences.

After three years in the natural wine industry, Real Portuguese Wine (RPW) reached out to us, seeking support in overcoming a plateau and elevating their business to new heights.

To build a recurring revenue stream, there were a couple things we needed to achieve first. We needed to first get an understanding of our launch point, meaning, the industry and its dynamics, the business itself, competitors and, most importantly, the audience.

Secondly, we needed to create a strategy so we could begin impacting RPW's revenue. Following that, we then began our process of creating the email journeys that made the most sense to the business, optimised the email form on the website and managed email campaigns.

EXECUTION /

Where every message tells a story.

Following the groundwork, we proceeded to create five distinct automation journeys and concurrent weekly email campaigns on a 6-month period.

We determined that the most suitable automation journeys for the business were:

Designed to fuel email list growth and drive initial purchases.

Strategically crafted to re-engage potential customers and guide them back to the website.

Targeting existing customers to encourage recurring purchases, leveraging the familiarity for increased engagement.

A personalised approach, celebrating customer birthdays and associating RPW natural wines with joyous occasions.

Designed to fuel reviews and brand loyalty.

Simultaneously, our weekly email send-out campaigns took shape:

Educating audiences about RPW wines and brand, maintaining a consistent presence in their minds.

Building emotional connections between the holiday season and wine consumption, fostering brand affinity.

Leveraging a sales-driven strategy during the high seasonality period, encouraging audiences to celebrate Christmas naturally.

Shifting focus towards brand reinforcement, maintaining a strong online presence, and remaining top of mind for our customers.

IMPACT /

Following our automation journeys creation, and campaigns managed, several notable benefits emerged, including:

49% Open Rate Achieved

1263% ROI Attained

19% Revenue Channel Share

Steady Revenue Stream

Targeted Audience Engagement & Loyalty

Direct and Personal Communication

CLIENT TESTIMONIAL /

"Confetti exceeded all expectations. Professionalism, transparency and good results."

Antonio Filipe Teixeira
Owner of Real Portuguese Wine

PROJECT INFORMATION /

■ Research & Analysis

■ Strategy Creation

■ Campaign Plan

■ Automation Journeys

■ Campaign Management

■ Website Signup Form

■ Personalisation Strategies

■ A/B Testing

■ Analysis & Reporting