A fresh take on RPW brand.
We collaborated with Real Portuguese Wine, leveraging our digital marketing expertise. Together, we rebranded their business, conducted in-depth client and market research, and crafted a tailored marketing strategy. Our approach helped them better understand their identity, goals, and how to enhance their marketing performance.
Brand kit developed
In-depth external analysis, market and client research
Overall marketing strategy and campaign plan
IDEA /
Reshaping Real Portuguese Wine.
Real Portuguese Wine approached us after having operated in the natural wine industry for three years, seeking assistance in refining their brand image to authentically reflect their identity.
Our objective was to capture the essence of who they truly are, refine their approach in effectively reaching their target audience, while also guiding them in understanding their direction. This would not only elevate their overall marketing performance but also guarantee a cohesive and impactful brand presence.
EXECUTION /
Good-looking learnings & brand-kit.
In the rebranding process for Real Portuguese Wine (RPW), we conducted thorough research and analysis into the market dynamics, exploring the seasonality of the wine industry, studying competitors, and closely examining their target audience.
Armed with valuable insights, we crafted a comprehensive brand kit, and delved into articulating their core values and weaving a compelling narrative that authentically portrays their true identity.
Creating a strategy.
Having laid the groundwork, we proceeded to devise a comprehensive marketing strategy and mix, accompanied by a finely detailed 6-month campaign plan. This involved establishing goals, Key Performance Indicators (KPIs), budget allocations, channel-specific strategies to guide our efforts and more.
IMPACT /
Following our research, analysis, brand kit creation, and development of the marketing and campaign plans, several notable benefits emerged, including:
Consistent Messaging and Positioning
Strategic Market Understanding
Optimised Overall Marketing Performance
Enhanced Brand Identity and Recognition
Targeted Audience Engagement
Measurable Results and Analytics
CLIENT TESTIMONIAL /
"Confetti exceeded all expectations. Professionalism, transparency and good results."
Antonio Filipe Teixeira
Owner of Real Portuguese Wine
PROJECT INFORMATION /
■ Brand Kit
■ External Analysis
■ Market Analysis
■ Customer Personas
■ Marketing Strategy
■ Marketing Mix
■ Campaign Plan
■ Project Roadmap
4 Weeks
Real Portuguese Wine
2023
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