Discovering the voice of RPW's brand.

In partnership with Real Portuguese Wine, we leveraged their industry knowledge and our marketing expertise. Based on the brand kit crafted together, we found the brand's voice, created engaging content and communicated this to our target audience. Our focus: drive awareness, increase visibility, and foster an authentic community on chosen social platforms.

6-month content calendar

Optimised RPW social media accounts

5+ content posted per week

IDEA /

Transmitting the RPW message.

Real Portuguese Wine approached us after three years in the natural wine industry, seeking assistance in effectively communicating their brand identity in a more consistent matter, through a to-be-found brand voice. With their collaboration, we pinpointed RPW's authentic voice and began engaging directly with the target audience, now in a way that resonated with them and represented the brand.

The idea was to communicate more than just wine offerings, but also the experience and the feeling which the wines bring to the table - the "why" behind the brand.

EXECUTION /

Good-looking feed & engagement.

After laying the foundation, we dove into the transformative phase. First things first, the profiles themselves needed to be optimised and redone for the brand voice recently discovered, this included logo updates, tone adjustments, bio link additions, IG highlight alignment, and bio SEO enhancements.

To properly communicate the brand story, we then proceeded to create a campaign and content calendar. For this we had to keep in mind important dates for the wine industry, sales periods for the company, and general seasonality patterns, and marketing funnel phase focus for the different campaigns. This was subsequently translated into a more visually cohesive content plan.

Before

After

True lasting results...

... means going beyond the campaign and content creation, but also diving into the ongoing management of the social media accounts. For RPW, this includes reputation upkeep, content scheduling, continuous insights gathering, and iterative optimisation.

All of this to achieve an ongoing and continuous improvement of performance, to successfully communicate the essence behind RPW and resonate with the right target audience.

IMPACT /

As result of our social media efforts, several notable benefits emerged, including:

93% Growth in Reach

125% Growth in Engagement

8% Growth in Followers

Built a Sense of Community

Better Positioned RPW Brand in the Market

Consistent Messaging and Engagement

CLIENT TESTIMONIAL /

"Confetti exceeded all expectations. Professionalism, transparency and good results."

Antonio Filipe Teixeira
Owner of Real Portuguese Wine

PROJECT INFORMATION /

■ Brand Voice & Identity

■ Instagram Account Management

■ Facebook Account Management

■ Content Calendar Creation

■ Reputation Monitoring

■ Reporting & Analysis

Started in Aug 23

Real Portuguese Wine

2023