Campaign types in Google Ads

When it comes to Google Ads, three primary campaign types stand out – Search, Shopping, and Display. But how do you know which one is the right fit for your business? In this post we break it down by simplifying your decision-making process.

INTRODUCTION /

In the dynamic landscape of online marketing, Google Ads stands out as a powerful tool for businesses seeking to reach their target audience effectively they are actively searching for their product or service.

With various campaign types available, it's crucial to choose the one that aligns with your goals and business model.

Before we dive into the decision-making process, you must first have a basic understanding about each campaign type.

THE BASICS /

Search vs Shopping vs Display

Search campaigns stand out as the most prevalent and straightforward type of Google Ads campaign. These text-based ads appear on Google's search engine results page when users enter relevant queries. Particularly beneficial for businesses offering services, they excel in targeting due to the ability to bid on specific keywords. Unlike shopping ads, search campaigns navigate potential customers through each step of the marketing funnel.

Shopping campaigns provide businesses with a platform to showcase products directly in search results, accompanied by compelling images, prices, and business names. Noteworthy for their higher engagement rates (click-through rates) compared to Search Ads, they also offer the advantage of lower CPCs. Shopping ads efficiently shorten the marketing funnel, enabling businesses to directly display their products.

Display campaigns are designed to capture attention with visually appealing elements, promoting exceptional brand visibility. These ads are strategically showcased across various websites within the Google Display Network, significantly contributing to brand awareness and recognition. By strategically placing these ads on third-party websites, they become visible to users actively engaged, thereby fostering a strong and impactful brand presence.

HOW TO CHOOSE /

According to your business type & goal

Search Ads: Tailored for businesses seeking high-quality traffic, Search Ads excel in pinpoint targeting. By effectively honing in on users through search queries and ad extensions, these ads ensure that the acquired traffic translates into valuable leads. While particularly effective for service-oriented businesses, they are versatile and can be impactful for various business types, offering a pathway to quality leads.

Shopping Ads: Consider Shopping campaigns as your digital storefront, perfect for businesses selling physical products and aiming for substantial traffic. It's important to note that if your business revolves around services, using shopping ads may not be optimal as they require the inclusion of images. Shopping Ads are ideal for attracting high amounts of traffic, making them suitable for product-focused businesses looking to showcase their offerings to a broader audience.

Display Ads: Perfect for businesses looking to raise brand awareness, Display Ads offer a platform to reach a broader audience compared to search and shopping ads. This expanded reach significantly enhances the visibility and recognition of your brand, making Display Ads a strategic choice for businesses keen on boosting their brand presence.

PRATICAL /

Real life examples

Here are some real-life scenarios to help you better understand and apply these concepts to your specific situation.

1. You have a service-oriented business that has recently launched a website and you are eager to connect with individuals actively searching for similar services like yours - Which Google Ads Campaign should you choose?

R: Search Ads Campaign

2. You opened an online product store which is in its initial stages seeking to promote its products. What campaign type will help you reach the most valuable audience?

R: Shopping Ads Campaign

3. You have a small business that makes specialised products and you intend to scale the business. Which Google Ads Campaign type should you run to increase exposure and reach?

R: Display Ads Campaign

CONCLUSION /

Whether you aim to capture high-intent searches, showcase products, or enhance brand visibility, understanding the strengths of each campaign type is key. So, consider your business goals, target audience, and the nature of your products or services to make an informed decision. By aligning your strategy with the most suitable campaign type, you'll maximise the effectiveness of your Google Ads investment.

But remember - continuous monitoring, analysis, and optimisation are essential for any successful Google Ads campaign.

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6 MIN READ

28/11/2023

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Campaign types in Google Ads

April 9, 2023 Uncategorized

In this post, we break down the ideal Google Ads campaign for your business - be it Search, Shopping or Display Ads - depending on your business type and goal. We make it easy for you by simplifying your decision-making process.

See Everything

Campaign types in Google Ads

INTRODUCTION /

THE BASICS /

Search vs Shopping vs Display

HOW TO CHOOSE /

According to your business type & goal

PRATICAL /

Real life examples

CONCLUSION /

POST INFORMATION /

YOU ARE LOOKING FOR A PARTNER RATHER THAN A SUPPLIER

Our way of thinking.

Campaign types in Google Ads

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