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A fresh take on RPW brand.
In this marketing strategy case study, we partnered with Real Portuguese Wine. Together, we revamped their business, conducted thorough client and market research, and developed a customised marketing strategy. Our approach helped them gain a clearer understanding of their identity, goals, and how to improve their marketing performance.
Brand kit developed
In-depth external analysis, market and client research
Overall marketing strategy and campaign plan
IDEA /
Reshaping Real Portuguese Wine.
Real Portuguese Wine reached out to us after three years in the industry, wanting to refine their brand to better match their true identity.
Our goal was to truly capture who they are, improve how they connect with their target audience, and help them understand their path forward. This would not only boost their marketing but also ensure their brand is consistent and powerful.
EXECUTION /
Good-looking learnings & brand-kit.
In the rebranding process for Real Portuguese Wine (RPW), we thoroughly researched the market dynamics. We looked into the seasonality of the wine industry, studied competitors, and closely examined their target audience.
With valuable insights in hand, we created a complete brand kit. We focused on articulating their core values and crafting a compelling story that truly represents their identity.
Creating a strategy.
After laying the groundwork, we moved on to create a digital marketing strategy and plan for the next six months. This included setting goals, Key Performance Indicators (KPIs), budget allocations, channel-specific strategies, and more to guide our efforts.
IMPACT /
Following our research, analysis, brand kit creation, and development of the marketing and campaign plans, several notable benefits emerged, including:
Consistent Messaging and Positioning
Strategic Market Understanding
Optimised Overall Marketing Performance
Enhanced Brand Identity and Recognition
Targeted Audience Engagement
Measurable Results and Analytics
CLIENT TESTIMONIAL /
"Confetti exceeded all expectations. Professionalism, transparency and good results."
Antonio Filipe Teixeira
Owner of Real Portuguese Wine
PROJECT INFORMATION /
■ Brand Kit
■ External Analysis
■ Market Analysis
■ Customer Personas
■ Marketing Strategy
■ Marketing Mix
■ Campaign Plan
■ Project Roadmap
4 Weeks
Real Portuguese Wine
2023
