Royal Spice SEO Success Story

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When Royal Spice, an Indian restaurant in Lisbon came to us, asking for help with SEO—customers simply couldn’t find their website online. We worked with them and together we improved their online visibility, drove more traffic to their site, and increased their revenue. Read on to see how we made and are still making it happen!

Google Search Console Performance Report 6 Months

HOW WE DID IT /

We began by analysing their SEO by doing an Audit. This way, we were able to pinpoint where they were lacking the most and start from there.

As SEO is a slow channel, we then focused on quick wins: high-impact, low-effort changes that boost visibility and traffic. This included:

Setting up sitemaps on Google and Bing search engines;
Improving security;
Fixing HTTP codes;
Making sure search engines could easily crawl the site with updates to Robots.txt;
We also fixed WordPress issues;
Improved the site structure, content, and experience;
Improved their Local SEO through Google Business Profile optimisations;

At the moment, we’re tackling high-impact and time-consuming tasks to drive even greater results. This means:

Keyword research and analysis;
Optimised meta data and content
Redid their headline structure, and internal linking strategy;
Improved multilingual SEO;
Connected Google for WooCommerce;
Added structured data to help Google understand their pages better;
Backlink building
Speed
Indexation Issues

But this is not all! We also helped Royal Spice grow their presence on platforms like Uber Eats, Bolt, Glovo, The Fork, and TripAdvisor. Additionally, we improved the order and reservation experience on their website with WooCommerce and WpCafe.

Later, we’ll wrap up with low-impact, low-effort tasks like image optimisation to fine-tune their SEO.

Once these are completed, we will keep monitoring performance and rankings.

IMPACT IN 3 MONTHS /

841% increase in impressions

1400% increase in organic clicks

124% increase in overall traffic

1% increase in CTR

Boost in revenue

Restaurant at full capacity

CLIENT TESTIMONIAL /

"[...] Confetti helps us to improve our online presence and also to drive more traffic through SEO and social media. After collaboration with confetti we found a difference on oveall sales and also boost on reservation. [...]"

Niraj Thapa
Manager at Royal Spice