Use press and influencer marketing to build authority around your brand, increase awareness and get more customers by partnering with trusted outlets and voices who influence your audience’s thoughts, feelings, and actions.
We begin by getting to know your business - your goals, history, and current social media marketing status. We also gather insights from you about your brand, audience, what you do and your requirements to ensure our strategy aligns with your vision, as well as funds available to invest.
We do more in depth research on your audience, set goals for the campaign(s) and how we will measure success. With that in mind, we build a strategy that makes sense for you, including creating a influencer persona (the type of influencer profile we are looking for) and outlets to reach out to.
In this phase, we reach out, negotiate and bring outlets and influencers in. More on that, we review the content to be posted making sure it matches our creative strategy.
At the end of every month, we review performance and share a report so you know what’s working and what’s not.
Content Strategy
Guidelines
Outreaching, negotiation and coordination
Integration with SMM campaigns
Content Review & Approval
TikTok
Monthly Reporting
