From Followers to Conversions with Ads

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During our organic social media efforts for Royal Spice, performance in terms of content quality and engagement was good. However, the follower count (128 at the time) was on the lower side. A low follower base not only impacted perceived credibility of the Indian restaurant when new users visited the profile, but also limited overall engagement potential.

IDEA /

The thought process was to do a giveaway campaign, so that we could gain more followers:

Duration: 2–3 weeks;
Campaign Type: Traffic campaign;
Landing Page: Instagram profile;
Primary Goal: Increase followers;

Once the giveaway ended, our advertising agency in Lisbon would move it into an awareness campaign and then guide users towards conversion:

1) Carousel Ad (7 days):

Objective: Local Awareness / Engagement;
Purpose: Build visibility and re-engage new followers.

2) Reel + Static Image Ad (2/3 weeks)

Linked directly to Google Maps;
Objective: Conversion-focused (drive visits).

Giveaway

Carousel

STATUS /

We are now running the carousel ad stage of the funnel. Next steps will be to launch the Reel + Static Image ad to drive measurable store visits via Google Maps.

IMPACT OF FIRST CAMPAIGN /

Increased followers by 500+ in less than 2 weeks

71,5% boost in impressions

76,61% boost in ordering platforms' revenue

Now seen as Asian restaurant

Optimised for Local SEO

Better Website for UX

CLIENT TESTIMONIAL /

"[...] Confetti helps us to improve our online presence and also to drive more traffic through SEO and social media. After collaboration with confetti we found a difference on overall sales and also a boost on reservations. [...]"

Nirose Thapa
Manager at Royal Spice