SEO For a Change

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Tacos House wanted more online visibility. They lacked brand awareness, struggled with getting consistent customers, and faced increasing competition. Their goal was clear: attract more orders and appeal to tourists in Lisbon.

HOW WE DID IT /

Since we had already built their website, working on this new 2-month project was much smoother and faster. Here’s what we focused on:

Optimised Google My Business (GMB) for better local search visibility;
Improved the website’s URL structure and crawlability;
Added canonical URLs to avoid duplicate content issues;
Translated the website into Portuguese to reach more locals;
Implemented structured data;
Created a dedicated contact page;
Added Tacos House to directories for backlinks;
Listed the website on Bing for extra search exposure;
Improved website metadata for SEO;
Cleaned up website code for better performance;

Month 2:

Enhanced TripAdvisor and Apple Maps presence;
Updated the website with better-quality menu photos;
Set up free product listings on Google;
Added featured images to each page for CTR;
Did a Google Post about one of their tacos;
Uploaded a PDF menu to GMB for easier access;
Integrated local long-tail keywords;
Improved image SEO.

On top of all of this, we also supported Love Lisbon on platforms like Uber Eats, Bolt, Glovo. From now, we will be changing our strategy to social media.

IMPACT /

Our SEO efforts led to several noticeable improvements, including:

16,7% increase in impressions

12,4% increase in organic clicks

125% boost in reservations

CLIENT TESTIMONIAL /

"[...] and the results speak for themselves — we've already seen a noticeable boost in engagement and conversions.

If you're looking for a marketing agency that combines design excellence with strategic thinking, look no further than Confetti. Highly recommended!"

Ariful
Manager at Tacos House