Discovering the voice of RPW's brand.

Work / RPW / Social Media

When working with Real Portuguese Wine, we leveraged their industry knowledge and our marketing expertise. In this case study, our focus primary focuses were to increase awareness, visibility, and build a community. We did that by crafting a brand kit and establishing the brand's voice. This way, we were able to create effective social media campaigns.

6-month content calendar

Optimised RPW social media accounts

5+ content posted per week

IDEA /

Transmitting the RPW message.

After doing well for 3 years in the natural wine business, Real Portuguese Wine was seeking help with their brand identity. Together, we developed a brand voice and spoke in a way that resonated with their audience, revealing their brand's essence.

The goal was to convey more than just wine but also the experience and emotions that their wines evoke—the "why" behind the brand.

EXECUTION /

Good-looking feed & engagement.

Subsequent to setting the groundwork, we moved into the next phase. First, we focused on optimising and updating the profiles to match the newly discovered brand voice. This involved updating the logo, adjusting tones, adding bio links, aligning IG highlights, and enhancing bio SEO.

To effectively tell the brand's story, we then created a campaign and content calendar. We considered important dates in the wine industry, sales periods, seasonal patterns, and marketing funnel phases for different campaigns. Then, we turned this plan into a content schedule that looked good and made sense.

Before

After

True lasting results

Getting real results doesn't stop with making campaigns and content. It's about managing social media accounts over time. For RPW, this means keeping up their reputation, scheduling content, learning from insights, and making things better bit by bit.

And the goal? Keep getting better at showing what RPW is all about and connecting with the right people.

IMPACT /

As result of our social media efforts, several notable benefits emerged, including:

93% Growth in Reach

125% Growth in Engagement

8% Growth in Followers

Built a Sense of Community

Better Positioned RPW Brand in the Market

Consistent Messaging and Engagement

CLIENT TESTIMONIAL /

"Confetti exceeded all expectations. Professionalism, transparency and good results."

Antonio Filipe Teixeira
Owner of Real Portuguese Wine

PROJECT INFORMATION /

■ Brand Voice & Identity

■ Instagram Account Management

■ Facebook Account Management

■ Content Calendar Creation

■ Reputation Monitoring

■ Reporting & Analysis

Started in Aug 23

Real Portuguese Wine

2023