Building Ismail’s Brand

Work / Ismail / Social Media

Ismail wanted to be the go-to real estate agent in Silves, Lagoa, and Portimão. We helped him build a strong personal brand with social media marketing.

Conducted in depth research and analysis

Performed a social media audit

Created a social media marketing strategy

IDEA /

The Go-To Real Estate Expert

He wanted to manage his social media himself, but struggled with strategy and seeing results come through. He came to us seeking a strategy that he could handle independently:

■ Stand out in a competitive real estate market
■ Begin his digital marketing journey to reach a broader audience
■ Develop a strong personal brand that resonates with potential clients
■ Position himself as a trusted authority and knowledgable in the real estate industry

Graphic representation of essential social media marketing elements.

EXECUTION /

Helping Ismail Rise

We started by getting to know Ismail's business, goals and background, which helped us create a strong brand identity for him. Together, we set clear targets to measure our success in marketing.

Our research involved understanding Ismail's customers deeply, studying market trends and competitors. We also conducted an audit to Ismail's Instagram and Facebook profile to reach more people effectively.

A Winning Social Media Plan

Moving forward, with the insights we now had, we:

■ Recommended the best social media platforms for Ismail to be on
■ Provided a thorough strategy on his target audience's buying journey and behaviour
■ Set 3 content pillars
■ Gave him practical advice on how to include all 3 stages of the marketing funnel in his content
■ Developed an engagement strategy, as well as and SEO & hashtag strategy;
■ Gave him practical examples on what to post, along with general tips and recommendations.

IMPACT /

By following our strategy, several notable benefits emerged, including:

Communication that resonated with the target audience

Generated more leads

Strengthened brand presence

Increased trust from potential clients

Go-to real estate expert in the Algarve

Engaging presence on social media

CLIENT TESTIMONIAL /

"Very professional, they identified the weakest points and came up with excellent solutions."

Ismail El Asfar
REMAX Real Estate Agent

PROJECT INFORMATION /

■ Research & Analysis

■ Accounts audit

■ Strategy development

6 weeks

REMAX Agent

2024

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+351 911 817 105
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