Relocating and revamping with Meta Ads
Our advertising agency in Lisbon helped Everest Montanha Algés rise again, after their relocation. The campaign focused on increasing awareness and attracting new customers to the new location. Keep reading to find out how we made it possible!
Focus on awareness and booking reservations
Traffic campaign for increased reach
Built a stronger brand online
IDEA /
The New Must-Visit Spot
After more than 10 years in the same location, the restaurant moved to a new location outside Algés. Our main goal was to let their current customers know about the move while also attracting new customers in the area, positioning it as a must-visit spot.
To do this, we ran a targeted traffic campaign, helping spread the word and bring more people to the new location.
EXECUTION /
Leveraging Psychology for Engagement
The core of the campaign was to evoke specific emotions in the audience and leverage key psychological triggers to drive engagement. Among these, social proof and fear of missing out (FOMO) played a crucial role.
By showcasing positive customer experiences, highlighting the restaurant’s longstanding reputation, and emphasising the excitement of a new must-visit spot, we aimed to create a sense of urgency and desirability, encouraging both loyal customers and new visitors to experience the new location firsthand.
On top of that, we developed a reservation system alongside with enhancing the website's UX and Conversion Rate Optimisation.
Ongoing improvements.
As more people discover the restaurant, our focus will shift to increasing reservations and online takeaway orders.
Going forward, we’ll keep improving our campaign, optimising ad creatives and messaging to align with this new strategy.
IMPACT /
Subsequent to our Instagram and Facebook ad account management, several notable benefits emerged, including:
3.57% CTR Achieved
28.000+ in Traffic
50% of total Reservations attributed to Meta Ads
Enhanced Awareness and Recognition
Increased Foot Traffic
Complete removal of third-party reservation platforms
CLIENT TESTIMONIAL /
"What an incredible experience […] I was completely impressed with their professionalism, everything was very beautifully designed and presented"
Deepak Hamal
Manager at Everest
PROJECT INFORMATION /
■ Research & Strategy
■ Ads Visuals & Copies
■ Audience Targeting
■ Instagram Ads Management
■ Facebook Ads Management
■ Ongoing Campaign Optimisation
Started in Nov 24
Everest
2024
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