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Optimised meta data, headline tags, and internal linking
Enhanced content quality and keyword usage
Implemented canonical URLs and backlinks for better SEO
IDEA /
Boosting Traffic and Visibility
Emma – The Sleep Company intended to launch a new website called Top 5. The goals were to improve the SEO of their main website with backlinks and to showcase their mattresses by comparing them to the competition. Emma approached us to increase traffic to this new site and enhance its SEO basics.
EXECUTION /
Implementing SEO Enhancements
To help Emma, we began with research and analysis to find areas for improvement, choose the right keywords, and understand the competition.
From there, we created an SEO plan that would boost their online presence and put it into action by:
■ Optimising meta data
■ Improving headline tags
■ Writing SEO-friendly content
■ Established internal linking
■ Setting up canonical URLs
IMPACT /
Our SEO efforts led to several noticeable improvements, including:
Improved click-through rates (CTR)
Higher rankings for targeted keywords
Increased organic search traffic
Reduced bounce rate
Higher engagement rates
Greater overall online presence
PROJECT INFORMATION /
■ Meta data
■ Headline tags
■ Content Quality
■ Keyword Optimisation
■ Internal linking
■ Canonical URLs
■ Backlink Building
8 weeks
Emma
2024
