Increased Online Visibility and Engagement

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The main goal was to increase the restaurant's online it — driving more website traffic and user engagement while encouraging potential new customers to visit the restaurant in person.

2 Weekly Posts

Optimised social media profiles

Full-funnel content plan tailored for growth

IDEA /

Target Audience’s Platform of Choice

With an ad campaign already running on Meta, our social media marketing agency decided that it was important for Atithi to be present not just Instagram, but also on TikTok. Research on the target audience's media habits showed that TikTok was a platform often used by the restaurant’s customers.

EXECUTION /

A Complete Marketing Funnel

To boost online visibility for this Indian restaurant in Lisbon, we decided to improve social media performance by using multiple platforms. This multi-channel strategy helps move customers through every stage of the marketing funnel, combining both organic content and paid ads.

Our content efforts mainly targeted the top of the marketing funnel, focusing on capturing attention and sparking interest. We used the 3-hook rule to quickly engage new viewers and built trust with behind-the-scenes and storytelling content. To strengthen the connection, we encouraged viewers to visit Instagram for community engagement, ultimately leading them to Atithi’s website or the restaurant for conversion.

Ongoing improvements.

We’ll keep using effective marketing and psychological strategies, while regularly analysing performance data to learn, adapt, and improve.

IMPACT /

Subsequent to Atithi's TikTok account management, several notable benefits emerged, including:

40k reach

66.7% follower growth

4.4% engagement rate

CLIENT TESTIMONIAL /

"[...] The team truly understand our vision and helps to succeed in real market. Highly recommend to anyone who is looking to upgrade their business on next level. Thank you Confetti."

Nirose Thapa
Manager at Atithi