SEO Work for a New Website

Since we had designed and developed the website ourselves, we didn’t perform a deep audit. Instead we did a quick audit and strategy. Then we moved into the quick tasks, including:

• Improving security and crawlability;
• Setting up sitemaps on Google and Bing search engines;
• Create a TripAdvisor account for the restaurant;
• Added canonical URLs.

Then we tackled high-impact and time-consuming tasks. This meant:

• Keyword research and analysis;
• Optimised meta data, headers and content;
• Created descriptions for each product
• Optimised the Google Business Profile (GMB);
• Added them to Local directories and Apple Maps;
• Multilingual SEO
• Creating a contact and blog;
• Added structured data to help Google understand their pages better;
• Did blog posting;
• Optimised internal linking;
• Connected Google for WooCommerce;
• Backlink building;
• Created a Glovo, Bolt and Uber Eats account.

At the end of the 6-month period we also:

• Improved their media SEO;
• Did heatmap analysis.

Now, after the 6 months period we continue to:

• Monitor keyword and page performance;
• Improve CRO and UX with heatmap analysis;
• Do blog posting;
• Improve the speed of the website;
• Do backlink building;
• Work on Internal linking and structured data.