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Built awareness campaign
Optimised ad targeting
6 compelling ad copies and visuals
IDEA /
Moving RWP from 0 to 1
After a good 3-year run in the natural wine business, Real Portuguese Wine encountered a growth plateau. In response, we carried out an awareness campaign with meta ads to connect with a broader section of people.
While sales and a positive return on ad spend (ROAS) were desirable, the main focus of the campaign was building brand awareness.
EXECUTION /
Impactful & creative ad sets.
Before launching our Meta Ads, we put a lot of effort into research and analysis concerning the target group. Following this groundwork, we began the campaign creation. This meant primarily creating the ads, including the visuals and copy. We paid close attention to this process since the ads are the foundation for any campaign performance.
Ongoing improvements.
Using insights from our seasonality analysis, we focused the campaign on specific geographic targets. We further optimised this targeting strategy as the campaign gathered more data.
Subsequently, we also conducted A/B testing to fine-tune both the copy and visual components of the ads.
IMPACT /
Subsequent to our Instagram and Facebook ad account management, several notable benefits emerged, including:
1.02% CTR Achieved
2.23 ROAS Achieved
1600+ in Traffic
Enhanced Brand Awareness and Recognition
Targeted Audience Reach
Increased Volume of Sales
CLIENT TESTIMONIAL /
"Confetti exceeded all expectations. Professionalism, transparency and good results."
Antonio Filipe Teixeira
Owner of Real Portuguese Wine
PROJECT INFORMATION /
■ Research & Strategy
■ Ads Visuals & Copies
■ Audience Targeting
■ Instagram Ads Management
■ Facebook Ads Management
■ Ongoing Campaign Optimisation
Started in Oct 23
Real Portuguese Wine
2023
