Ever noticed ads on Facebook or Instagram? Those are Meta Ads or, in other words, paid social media. They pop up while users scroll through social media, enhancing the chances of PPC lead generation.
As an agency offering PPC marketing services like Facebook marketing services, we understand how Meta Ads work. Meta Ads work by displaying advertisements to users on platforms like Facebook and Instagram. These ads operate either on a pay-per-click (PPC) or Cost-per-thousand impression (CPM) model, meaning advertisers pay each time someone clicks on their ad or per 1000 impressions.
Running Meta Ads involves setting up ad campaigns through the Meta Ads Manager platform. If you are unsure, talk to us, a paid social media agency, and we will handle it for you. This way, you can focus on your bottom line.
Bidding strategy involves setting your budget for clicks or impressions, aiming to maximise specific goals like clicks or conversions. Attribution setting determines which ad interactions receive credit for conversions, providing insights into the customer journey.