Almina Cascais, a new Mediterranean restaurant in Cascais, approached us before their soft opening with the goal to maximise visibility for their launch, drive strong social buzz, and position Almina as the dining destination in Cascais.
To achieve this, we ran Meta ads with mixed-format campaigns (awareness, traffic and engagement) that balanced storytelling and brand-building, ensuring that audiences saw the brand in complementary ways. On top of this, we did social media organic.
We also worked on their SEO for local visibility. This included setting up and optimising their profiles on Google Maps, TripAdvisor, and Apple Maps, ensuring that Almina would be easily found. More on that, we provided them actionable suggestions for their website and booking system.